In principle, it is a great idea for designers to understand business principles, but I’m not certain that we should discourage the learning of one of the core disciplines of design and one of the toolsets needed in this world that we live in. Strategic thinking requires understanding the ebb and flow of business and how the consumer thinks and reacts. Design is as much a part of business as anything else is–the two are inherently inseparable–it’s just that good design is not always a part of the strategic thinking of the business world.
All of those things are good — mandatory even. But for us to truly understand the best way to help a business we have to start focusing on what makes the business successful. We must first understand business in general. Then we will better understand where craft is important (and where it is excessive).
Instead, designers are often seen as someone that needs to have the important business goals explained to them in the most basic of ways. I think our suggestions about design would carry a lot more weight if we were able to have insightful conversations, and offer valuable suggestions about core business principles.
I can’t argue with that thinking, but that’s why design has many moving parts. So that some can direct others with the larger business strategy in mind.
If you haven’t figured it out based on the post title, I’ve been…slightly busy lately. I have a feeling that the mileage on my degree is limited, so I’m headed back to school this semester to work toward a BBA in an effort to remain marketable; I’m really looking forward to some form of managerial work, and I can hardly move on in my career without the right papers. I hate it, but it is what it is.
In addition to that, some exciting changes are happening at work; unfortunately, I’m not allowed to discuss what exactly that entails, but I can say that it is an increase in my responsibilities, widens the scope of what I do (to the point of leaving my primary area of interest in some cases), and will only add to my skill set in the long run. Yes indeed, this is a great time to be alive–in some instances.
In addition to that, I’ve been thinking about future opportunities as a freelance developer/designer. What that might mean, I haven’t quite pinned down as of right now, but I’d like to continue doing what I love most even while I’m shifting my long term focus.
The process of sorting all of this out is going to take a lot longer than I’d prefer.