I went to Chicago Camps UX Camp last weekend and thoroughly enjoyed the experience. From the opening keynote right on through to the final session discussing content modeling, the day was packed with information that I can bring back to my freelance work and primary job. It was a full 14 hours of driving and learning that was rather tiring, enlightening, and everything in between.
One particular talk stood out in my mind as one that I need to research, learn, and discuss with my larger team to see if implementing the methods in any sense would work for us.
The talk was, Facilitating Google Design Sprints, given by Zeke Binion:
Making products that customers love is hard. So giving yourself 1 week to do it sounds crazy.
But many companies spend months or years building products only to learn that their customers don’t want it. Google’s Design Sprint solves this problem by focusing a cross-disciplinary team on a clearly defined problem, empowering them to generate many creative ideas, and ensuring they are building the right product by putting a prototype in front of customers in just 5 days.
The 45 minute session was focused primarily on facilitation rather than process, but I am intrigued.
In his talk he discussed Google design sprints, as outlined in Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, and it is a process I am heavily interested in learning.
I have just received my copy of the book, so stay tuned for further process discussions.
To be clear, I am using an Amazon affiliate link to direct traffic through to Amazon. Shameless, I know. Just trying to earn a little bit of cash.