This is an old one, but an excellent philosophy.
The digital media world is in the process of dramatic change. For years, the Internet has been about web sites and browser‐based experiences, and the systems that drove those sites generally matched those experiences. But now, the portable world is upon us and it is formidable. With the growing need and ability to be portable comes tremendous opportunity for content providers. But it also requires substantial changes to their thinking and their systems. It requires distribution platforms, API’s and other ways to get the content to where it needs to be. But having an API is not enough. In order for content providers to take full advantage of these new platforms, they will need to, first and foremost, embrace one simple philosophy: COPE.