Most serious professions take this kind of self‐knowledge for granted. Architects and prospective architects know which are the best architecture schools; they can readily find out the average salaries of apprentice, mid‐level, and senior architects in their country and region; they know what titles and honors they can aspire to, and have a generally accurate idea of how long they must toil as apprentices before they can expect to be promoted—or start worrying if they have not been.
Web design, if that’s what we call it, has had no such data. Moreover, no professional organization is dedicated to our field’s advancement in the way that, say, AIGA promotes, explains, defends, and takes the measure of graphic design.
With your help, we took the first steps to change that with the publication of our 2007 A List Apart survey and findings. We have published surveys and findings each year since. Here, admittedly a little late, we present our findings from 2010.