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Coca-Cola Variants With New Packaging Strategy

Coca-Cola is switching gears with a new packaging strategy, according to AdAge. Their focus is going to be on variants of Coca-Cola rather than on separate brands depending on consumer desire.

Earlier this year, Mr. de Quinto told Ad Age that loyal consumers “always have loved the brand Coca-Cola.” But “there are moments when this consumer wants to reduce their sugar intake.” In those cases, Coke was forcing people to buy into a completely separate identify, he explained, referring to Diet Coke and Coke Zero.

He goes on to describe how this strategy implied that the product wasn’t really for everyone–that it wasn’t all inclusive–and that’s an intriguing notion.

Proposed product lineup. Photo from Coca-Cola, used at AdAge

8oz_Glass_One_Brand_line_up

Same family but no different–they’ve changed nothing about the product.

From an aesthetic standpoint, I love this strategy. Everything feels like a product family, the approach is clean, and the rationale surrounding it seems rather intriguing. By positioning these options as variants of Coke, rather than separate products, I wonder if it will create confusion in-store or if this will seem like a natural evolution for consumers?

Overall, I’m curious to see what it looks like when it is introduced later this year.



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Even when change is elective, it will disorient you. You may go through anxiety. You will miss aspects of your former life. It doesn’t matter. The trick is to know in advance of making any big change that you’re going to be thrown off your feet by it. So you prepare for this inevitable disorientation and steady yourself to get through it. Then you take the challenge, make the change, and achieve your dream.

Harvey Mackay



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Strange how one person can saturate a room with vitality, with excitement. Then there are others… who can drain off energy and joy, can suck pleasure dry and get no sustenance from it. Such people spread a grayness in the air about them.

John Steinbeck, Travels with Charley


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What you need, above all else, is a love for your subject, whatever it is. You’ve got to be so deeply in love with your subject that when curve balls are thrown, when hurdles are put in place, you’ve got the energy to overcome them.

Neil deGrasse Tyson



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Ways I Can Be Better as a Person

While I believe the post1 I got this information from is referencing only men, the advice is fairly solid and can apply to any adult. These are things that can be done better by me in my public and private life.

1. A man has public decorum. He opens doors for ladies and his elders as a sign of respect; likewise, he walks on the side of the curb and he offers his jacket. He minds his P’s and Q’s at all times, whether he is with the janitor or the CEO. A man never makes anyone wait for he is always on time. A man is never rude.

This one in particular is one that I find to be of the utmost importance (is never rude and minds manners), and any time I fail in following it, I am extremely disappointed in myself and my actions. I hope to get better every day and to be a better person tomorrow than I am today. I know as a human being I’m prone to failures, but I take each and every one of those failures personally and to heart.


  1. Top Ten Ways to be a Man. Accessed 2/15/16


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The Flint Water Crisis

I’m not going to be an apologist for the governor–or the government of Flint–in this case, but we’ve got to stop demonizing politicians we don’t agree with when things go wrong. It’s very, very easy to blame our political enemies for a crisis when the truth is closer to everyone being at fault. So blame them all accordingly.

I was reading an article today that discussed the situation in flint in a manner that reflects my thinking, in that while “observing the reporting taking place over the Flint Water Crisis…I’ve noticed a lot of things that are reported that are not helpful and in fact can make the situation in Flint worse.”1

I’m just tired of the divide in politics, sports, and life that online communication creates.

What most of the public is focused on–in terms of laying blame for what happened–is looking for that single individual that is responsible, rather than seeing multiple failure points and people as the cause. So, while public outcry is healthy, focusing public time and attention on trying to single out any one person as more culpable than others is energy poorly spent. What people seem to do more often than not is look for a villain to blame in situations like this. There is likely a name for this kind of psychological response to issues that are more complex and awful than we can properly process.

Now to Governor Snyder. It goes without saying that his legacy will forever be tarnished by what happened in Flint. And I will agree that he moved [too] slowly to deal with this crisis. But when people want to take a break from calling for Snyder to resign, they might want to look at what Snyder is doing now-which seems to be a lot.

Now you can probably sit back and say this is a politician trying to cover his own ass after the fact–and perhaps that is true–but again, he’s not the only one at fault, and his party wasn’t alone in creating the situation that got us here.

So, what?

I’ll say this, people need a reason that can be neatly wrapped and understood when situations like this arise rather than acknowledging that these things happen for complex reasons that are not alway attributable to nefarious machinations. More likely than not it’s systemic incompetence. That’s not one single person, that’s a gaggle of incompetent folk at fault. How do we fix that? Not by trying to find a villain to blame. Expend the effort in rooting out the problem, not pinning it on one person–particularly when the problem runs much deeper than that.

This article isn’t giving sole credit to the governor for local successes, merely pointing out that he has taken on a lot of responsibility for what happened and at least appears to be doing something–after the fact. It’s giving another perspective on the situation that points out how complex the causes were.

The reason I even post something like this is because I see a lot of tirades in association with the governor on this issue without even registering that it’s not the type of problem that occurs during one or two terms in office–it’s one that’s run its course and come to this conclusion over the course of many decades.


This was expanded from multiple discussions I’ve had on social media over the past day.

  1. Flint Water Crisis Update. Dennis Sanders. Accessed 1/27/2016.
    http://ordinary-gentlemen.com/blog/2016/01/26/flint-water-crisis-update/.