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Our ancestors were bold and industrious–they built a significant portion of our energy and road infrastructure more than half a century ago. It would be almost impossible to build the system today. Unfortunately, we cannot rely on the infrastructure of our past to travel to our future.

Alex Tabarrok


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Coca-Cola Variants With New Packaging Strategy

Coca-Cola is switching gears with a new packaging strategy, according to AdAge. Their focus is going to be on variants of Coca-Cola rather than on separate brands depending on consumer desire.

Earlier this year, Mr. de Quinto told Ad Age that loyal consumers “always have loved the brand Coca-Cola.” But “there are moments when this consumer wants to reduce their sugar intake.” In those cases, Coke was forcing people to buy into a completely separate identify, he explained, referring to Diet Coke and Coke Zero.

He goes on to describe how this strategy implied that the product wasn’t really for everyone–that it wasn’t all inclusive–and that’s an intriguing notion.

Proposed product lineup. Photo from Coca-Cola, used at AdAge

8oz_Glass_One_Brand_line_up

Same family but no different–they’ve changed nothing about the product.

From an aesthetic standpoint, I love this strategy. Everything feels like a product family, the approach is clean, and the rationale surrounding it seems rather intriguing. By positioning these options as variants of Coke, rather than separate products, I wonder if it will create confusion in-store or if this will seem like a natural evolution for consumers?

Overall, I’m curious to see what it looks like when it is introduced later this year.



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Even when change is elective, it will disorient you. You may go through anxiety. You will miss aspects of your former life. It doesn’t matter. The trick is to know in advance of making any big change that you’re going to be thrown off your feet by it. So you prepare for this inevitable disorientation and steady yourself to get through it. Then you take the challenge, make the change, and achieve your dream.

Harvey Mackay



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Strange how one person can saturate a room with vitality, with excitement. Then there are others… who can drain off energy and joy, can suck pleasure dry and get no sustenance from it. Such people spread a grayness in the air about them.

John Steinbeck, Travels with Charley


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What you need, above all else, is a love for your subject, whatever it is. You’ve got to be so deeply in love with your subject that when curve balls are thrown, when hurdles are put in place, you’ve got the energy to overcome them.

Neil deGrasse Tyson